KELLY’S TAKE: Why it is difficult for Ghanaian music to go international.
Ghana has a rich and diverse musical culture that spans multiple genres, from highlife to hiplife, gospel, reggae, and afrobeats. Despite this wealth of musical talent, it remains difficult for Ghanaian music to achieve international recognition and success.
One of the main reasons for this difficulty is the dominance of Western music in the global music industry. Western music, particularly pop music, has been heavily promoted and marketed around the world, making it difficult for other forms of music to gain traction. Additionally, the music industry is highly competitive, and it can be challenging for artists from smaller countries to break into the global market.
Another challenge for Ghanaian music is the lack of infrastructure to support the industry. Ghanaian artists often lack access to the resources and support they need to develop their music careers. For example, there are few recording studios, distribution channels, or music promotion agencies in Ghana, which can make it difficult for artists to produce and distribute their music.
Furthermore, there is a lack of investment in the Ghanaian music industry. Many talented artists in Ghana struggle to make a living from their music, and the lack of financial support makes it difficult for them to invest in their careers. This results in a lack of quality production, marketing, and promotion of Ghanaian music, which can limit its exposure and appeal to international audiences.
Another challenge is the language barrier. While English is the official language of Ghana, many Ghanaians speak local languages like Twi, Ga, and Ewe. This can make it challenging for Ghanaian artists to connect with international audiences who may not understand their lyrics. Additionally, many international audiences may be more accustomed to hearing music in English or other widely spoken languages, making it difficult for Ghanaian music to gain traction.
Moreover, the lack of governmental support and policies for the music industry in Ghana further complicates the path of Ghanaian music to international recognition. Ghanaian government does not allocate enough funding and resources to support the music industry, which negatively affects the growth and expansion of the industry in Ghana.
In conclusion, while Ghanaian music has a lot to offer, several factors make it challenging for the music to achieve international recognition and success. These factors include the dominance of Western music, lack of infrastructure and investment, language barrier, and lack of government support.
Nonetheless, Ghanaian music has a unique and authentic sound that can appeal to a diverse range of audiences, and with more investment, support, and promotion, Ghanaian music has the potential to gain more recognition and success on the international stage.
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